Minds & Models
Area
Product
A comprehensive framework for offline digital advertising
Client
B2B
A tool for personalizing content on digital advertising screens
Minds & Models is revolutionizing in-store marketing and digital advertising (DOOH) by transforming ordinary screens into smart tools. Using computer vision and generative AI, it analyzes the customer’s visual context in real time and creates hyper-personalized content that has been proven to increase both sales and attention. The solution is designed to be “plug-and-play,” with an emphasis on strict privacy protection and data anonymity.
Unique Selling Points:
- An innovative platform that brings the precision and personalization of online advertising to the physical world.
- A unique technology that combines computer vision with generative AI to instantly create customized content.
- A simple “plug-and-play” solution that has been proven to boost customer purchasing behavior and engagement.
Incubation
Challenge 1/2025
Technology readiness
- Development
- Proof of concept
- Prototype
- First implementation
- Extensive implementation
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