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Technologická Inkubace

Petra Kneslova: Creative Interdisciplinarity is the key

Creative industries
10.12. 2024
line-arrow Petra Kneslova: Creative Interdisciplinarity is the key

Petra Kneslová is a woman of many faces. She started her professional career at the Moravian Gallery in Brno, then worked as a producer in a startup focused on product design and then as a creative producer in a cutting-edge digital studio. She is an enthusiast of design, CultTech and New Media art and now she has one of the next big projects ahead of her. As the Creative Hub Manager of the Technology Incubation project, she is one of the main people behind the organisation of the national round of the Creative Business Cup 2025. The latter is looking for the most creative startups of the Czech Republic, which can apply right now.

The article was taken from czechstartups.org

Why enter such a competition? Is it worth it? And is your project the right one? We asked her all these questions during our interview together. Make yourself a coffee and have a nice reading!

1. Petra, what is the Creative Business Cup (CBC) about? How is it different from other competitions?

Creative Business Cup is primarily about supporting creative startups and other creatives whose focus can be very broad and not defined by just one creative area. In the past, we have had a diverse range of projects apply, from menstrual panties to AI projects, puppet shows to fashion projects. We have a lot of events that are very narrowly focused, and our goal is to function as an interdisciplinary platform that gives visibility to different creative projects. Feel free to register, we look forward to seeing your projects!

2. As you suggest, anyone who does things originally can be creative. Give him some advice on what to do next? How to make your project more visible?

I often see that designers or startups devote maximum energy to product development, technology or building the visual side of the brand, but neglect other key strategies – for example, quality presentation and reaching the target group, the customer. Sophisticated marketing and PR in the creative sector can be costly, which is why participating in competitions like CBC or joining industry events is the ideal stepping stone. These opportunities can be a ‘game changer’ that opens doors to the world. NEBESYS transparent roofs became the world’s most creative startup at the international finals in Copenhagen after winning the Czech round, and the Kenka puppet game theatre, a crowd favourite and silver medallist at CBC 2024, will again be part of the official national exhibition at EXPO Osaka 2025.

3. What is it about the creative sector that you find so compelling?

I’ve never been inclined to be an artist, but I was even more obsessed with New Media Art projects and design, even though I had no ambition to produce anything of my own. The community in this field has always impressed me with its curiosity to find unforeseen possibilities of artistic expression and the search for the connection between new technologies and the creative industry.

4. Tell us your life motto, which is connected with your artistic soul?

Creative Interdisciplinarity is the key!

Author of the interview Katka Glazar Kynclová

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