Sustainability is having an ever-greater impact on the day-to-day operations of companies today. Both major customers and new legislation are requiring companies to provide more and more information about the origin of materials, packaging, and the environmental impact of production. However, these requirements don’t have to mean just more obligations. They can also be an opportunity to save money, win new contracts, or stay one step ahead of the competition.
This is precisely what the next workshop in the Green Evolution Lab series will focus on. It will take place on October 22, 2026, from 10:00 a.m. to 2:00 p.m. at Impact Hub Brno. You can look forward to hearing from companies and experts, seeing concrete real-world examples, and having opportunities to ask questions and network.
Jan Čillík from Tierra Verde will share the experiences of this Brno-based manufacturer of eco-friendly personal care products. The company was at the forefront of the packaging-free movement in the Czech Republic and Slovakia. When the trend began to wane, it introduced a simpler system of returnable bottles, which is now also used for online sales through Rohlík.cz. As a result, the company has long been successful in returning nearly 90% of its packaging to circulation. Jan will openly discuss what this journey entailed, what results it has yielded, and how to talk about sustainability in a way that resonates with customers while also complying with new European regulations against greenwashing.
Tomáš Svoboda, co-founder and CEO of Sustainova, will also share his perspective as an entrepreneur, Tomáš has experience managing a team of a thousand people in Vietnam, built a company from the ground up to a successful exit, and co-founded a waste management company whose business model he presented at the United Nations. Today, he leads a platform that helps companies navigate carbon management and European regulations and turn them into a competitive advantage.
And the perspective of Enterprise Europe Network Czechia will also be featured.
The workshop on “Sustainability as a Competitive Advantage ” will be led by Markéta Svobodová, a sustainability expert from Enterprise Europe Network Czechia and CzechInvest. A former sustainability auditor at IKEA, she will explain what large customers can realistically expect from their suppliers and how companies can prepare for these requirements in advance.
She will also present a simple plan for continuous improvement in sustainability —a highly practical tool that will help even small businesses maintain a clear overview.
The program will also include a presentation on the Green Evolution Lab, specific data and examples from supply chains, insights from other companies in the region, and time for questions and networking. Participants will also have the opportunity to take a brief tour of the Impact Hub Brno facilities.
Come discuss how to leverage sustainability to benefit your business!
Attendance is free. However, space is limited, so be sure to reserve your spot in advance.
Program Green Evolution Lab is funded by the European Union through the CERV program. It is organized by Impact Hub in cooperation with the agency CzechInvest, Enterprise Europe Network Czechia and the Technology Incubation.
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